This invention not only puts an end to that despair or the monumental ‘load’ of clothing when taking several sizes of the same garment to try on, but also to the pessimism or ‘downer’ of those who develop complexes when they feel that nothing fits them. well when they go shopping.
The avatar effect also comes to compete with online commerce, the alternative increasingly chosen by consumers, that of Internet purchases, with the risk that it entails of having to end up returning the garment.
How the virtual twin is created
There are many businesses that are already implementing this virtual twin, a creation of the Murcia company DIM Tech. But, to have that twin, you must first create it. To do this, a virtual process is followed that starts with a digitization based on specific parameters. “From there we created an avatar that has taken those measurements to try on our clothes in real time,” the company’s director of Technology explained to Antena 3 Noticias, Manuel Santos.
Once the user has their avatar, all they have to do is select the garment they want to try on and, instead of seeing themselves reflected in the fitting room mirror, they will do so in their twin, to decide if they like it. A new way of shopping that not only avoids the aforementioned despair, but can even transform it into entertainment, a kind of game.
Added to this is another important benefit, as Enrique Bernardeau, co-founder of DIM Tech, pointed out in the space presented by Sandra Golpe: “This has an economic cost for companies and an environmental cost as well.” The returns would be lower, that is the explanation.
Also in the naval and architectural sector
DIM Tech, located on Avenida Juan Carlos I in Murcia, works for the fashion sectors -garments, footwear, sportswear, uniforms-, architecture, interior design or the naval sector, to which it provides realistic animations. Its creative department is in charge of creating the virtual showrooms and high-quality avatars.
In addition, the company, which was born more than 10 years ago, has a consultancy for the implementation of R&D projects for industry 4.0 that offers its services -with virtual, augmented or mixed reality- to other sectors that seek to save costs in design or manufacture of products. Ultimately, it is about product customization.